Textile and Apparel Merchandising program
Overview of the program
- B.Sc.in Textile and apparel merchandising
- First commenced in the academic year of 2012/13 G.C. Or 2005 E.C.
- Duration-4 years
- Short code of the program: TAM
- Value statement of the program: “We are the heart of fashionable apparel business”
- More Information:
- Eyob Minbale
- Eyomin23@gmail.com/Eyob.Minbale@bdu.edu.et.
Silent feature of the department
About the program
- The program has been designed to produce merchandisers who are well-grounded in global merchandising issues, strategies, and policies that are required by the textile and apparel industry.
- The aim of starting this program is to overcome the traditional practices and uncompetitive of the Ethiopian textile and garment industries in world market share by creating qualified and creative manpower for apparel business & marketing activity to the Ethiopian T & apparel industry.
- Still, now there is no textile and apparel merchandising curriculum at the degree level in the country as well as in East Africa as a whole.
- In the present scenario, there is a great demand for a professional equipped with knowledge and skills in merchandising. This has been ascertained by the need assessment carried out by the institute.
- The program is structured to challenge and motivate students in all aspects of the textile and apparel merchandising sector, including core Textile and Apparel Merchandising modules;
- Merchandising
- Marketing
- Accounting
- International Business Management
- Textile, and apparel production
- Computer application in merchandising and so on.
The textile and apparel merchandisingprogramprovide broad-based education and training in textile and apparel marketing; to enablegraduates to be creative, adaptable, problem solver in the challenges of the professions in rapidlychanging environment that exists in the globe. Textile and apparel Merchandising mediate the marketing and production departments of textile and apparel industries.
The objectives of the program
- To produce competent textile and apparel merchandisers who can work as display designers, marketers, business managers, and entrepreneurs in the textile and apparel sectors;
- To produce capable textile and apparel merchandisers who can undertake trend analysis, market forecasting, and adapt to a rapidly changing technical environment.
- To produce competent professionals capable to work in research institutions, wholesalers, retailers, Universities, & others where knowledge of textile and apparel merchandising is required.
- To produce skilled manpower in product development & order negotiation, sampling, costing, promotion activities, displays, sale evaluation, etc.
- To produce competent market researchers in the field of textile and apparel value chain.
Requirements for Joining the Program
Program requirements match those needed for admission to Bahir Dar University, and include the University's general education requirements. Students interested in the department are accepted through an entrance exam. Freshman students joined the institute will get an orientation about the department. They will register for an entrance exam. Based on the students interest and the department set quota enrollment will be done.
Careers in Textiles and Apparel Merchandising
A degree in textile and apparel merchandising provides a wide range of career opportunities within design, product development, merchandising, marketing, retailing, and promotion. Common positions include:
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Textile and apparel merchandisers’ responsibility
The tasks, which professional in Textile and apparel merchandisers undertake, are too many to list
them all. Some of the typical tasks the professionals are expected to deal with are:
- Maintain a relationship within and between buyer, seller, supplier and consumer
- Internal & external communication and coordination,
- Develop a cohesive marketing strategy for the organization
- Supervise the firm’s promotional activities, including advertising, design, identity, public/media relations, etc.
- Travel nationally and internationally to stay current on global fashion trends
- Stay up-to-date of costing, sourcing, and buying fabrics and trims
- Negotiations
- Develop and strengthen partnerships with national/international print and non-print media, local event coordinators, community movers and shakers
- Act as liaison between account representatives, buying offices, and store managers
- Compile customer profiles, product requests, retail sales, and merchandise needed to establish the ideal product assortment within the store
- Create merchandising strategies to ensure product sell-thru
- Exhibit strong interpersonal skills which reflect confidence
- Service the customer by pre-selecting merchandise for a variety of clients
- Maintain visual presentation of showroom
Staff profiles in textile and apparel merchandising
Currently under textile and apparel merchandising program there are 12 teaching staff. The details of these staff members with their qualifications are given below in the following tables. In future, the program has a plan to increase the number of staffs and correspondingly their qualification level.
No. |
Name |
Sex |
Qualification |
Academic Rank |
1 |
Alene Eyasu |
M |
M.Sc. in Business Administration |
Lecturer |
2 |
Eyob Minbale Assefa |
M |
M.Sc. in Fashion Technology |
Lecturer |
3 |
Hussien Adem |
M |
M.Sc. in Business Administration |
Lecturer |
4 |
Kumlachew Bitew Teze |
M |
M.Sc. in Logistics and supply chain management |
Lecturer |
5 |
Melkamfre Mulat Azathe |
F |
M.Sc. in Business Administration |
Lecturer |
6 |
Meron Tamiru G/M |
F |
M.Sc. in Business Administration |
Lecturer |
7 |
Mohammed Hasen Yemam |
M |
M.Sc. in Business management |
Lecturer |
8 |
Seid muhammed |
M |
M.Sc. Cooperating marketing |
Asst. Prof. |
9 |
Tensaye Asgaw Mulat |
M |
M.Sc. in Logistics and supply chain management |
Lecturer |
10 |
Addis Tenagne |
F |
M.Sc. in Logistics and supply chain management |
Lecturer |
11 |
Lamesgin Aniley |
|
B.Sc. in TAM |
Asst. Lecturer |
12 |
Selam Wale |
F |
B.Sc. in TAM |
Asst. Lecturer |
Eyob Minbale [Lecturer]
Head of Textile and Apparel Merchandising Department
Ethiopian Institute of Textile and Fashion Technology
Bahir Dar University, Bahir Dar, Ethiopia
Mobile: +251 920246626
Email: eyomin23@gmail.com
P.O. box: 1037