Textile and Apparel Merchandising program

 Textile and Apparel Merchandising program

  Overview of the program

  • B.Sc.in Textile and apparel merchandising
  • First commenced in the academic year of 2012/13 G.C. Or 2005 E.C.
  • Duration-4 years
  • Short code of the program: TAM
  • Value statement of the program: “We are the heart of fashionable apparel business”
  • More Information:

  Silent feature of the department

  About the program

  • The program has been designed to produce merchandisers who are well-grounded in global merchandising issues, strategies, and policies that are required by the textile and apparel industry.
  • The aim of starting this program is to overcome the traditional practices and uncompetitive of the Ethiopian textile and garment industries in world market share by creating qualified and creative manpower for apparel business & marketing activity to the Ethiopian T & apparel industry.
  • Still, now there is no textile and apparel merchandising curriculum at the degree level in the country as well as in East Africa as a whole.
  • In the present scenario, there is a great demand for a professional equipped with knowledge and skills in merchandising. This has been ascertained by the need assessment carried out by the institute.
  • The program is structured to challenge and motivate students in all aspects of the textile and apparel merchandising sector, including core Textile and Apparel Merchandising modules;
  • Merchandising
  • Marketing
  • Accounting
  • International Business Management
  • Textile, and apparel production
  • Computer application in merchandising and so on.

The textile and apparel merchandisingprogramprovide broad-based education and training in textile and apparel marketing; to enablegraduates to be creative, adaptable, problem solver in the challenges of the professions in rapidlychanging environment that exists in the globe. Textile and apparel Merchandising mediate the marketing and production departments of textile and apparel industries.

  The objectives of the program

  • To produce competent textile and apparel merchandisers who can work as display designers, marketers, business managers, and entrepreneurs in the textile and apparel sectors;
  • To produce capable textile and apparel merchandisers who can undertake trend analysis, market forecasting, and adapt to a rapidly changing technical environment.
  • To produce competent professionals capable to work in research institutions, wholesalers, retailers, Universities, & others where knowledge of textile and apparel merchandising is required.
  • To produce skilled manpower in product development & order negotiation, sampling, costing, promotion activities, displays, sale evaluation, etc.
  • To produce competent market researchers in the field of textile and apparel value chain.

  Requirements for Joining the Program

Program requirements match those needed for admission to Bahir Dar University, and include the University's general education requirements. Students interested in the department are accepted through an entrance exam. Freshman students joined the institute will get an orientation about the department. They will register for an entrance exam. Based on the students interest and the department set quota enrollment will be done.

  Careers in Textiles and Apparel Merchandising

A degree in textile and apparel merchandising provides a wide range of career opportunities within design, product development, merchandising, marketing, retailing, and promotion. Common positions include:

  • Merchandiser
  • Department manager
  • Customer Service Representative
  • Warehouse Administrator
  • Stock data specialist
  • Team Leader
  • Personal Shopper
  • Promoter
  • Fashion Coordinator
  • Assistant Merchandiser
  • Buying Agent
  • Consultancy 
  • Buying House Manger
  • Specification Writer
  • Showroom Manager
  • Store Manager
  • Sourcing Manager
  • Exhibition coordinator
  • Vendor Selector
  • Costing Analyst
  • Retailing Manager
  • Display Designer
  • Area Sale Manager
  • Event organizer

  Textile and apparel merchandisers’ responsibility

The tasks, which professional in Textile and apparel merchandisers undertake, are too many to list
them all. Some of the typical tasks the professionals are expected to deal with are:

  • Maintain a relationship within and between buyer, seller, supplier and consumer
  • Internal & external communication and coordination,
  • Develop a cohesive marketing strategy for the organization
  • Supervise the firm’s promotional activities, including advertising, design, identity, public/media relations, etc.
  • Travel nationally and internationally to stay current on global fashion trends
  • Stay up-to-date of costing, sourcing, and buying fabrics and trims
  • Negotiations
  • Develop and strengthen partnerships with national/international print and non-print media, local event coordinators, community movers and shakers
  • Act as liaison between account representatives, buying offices, and store managers
  • Compile customer profiles, product requests, retail sales, and merchandise needed to establish the ideal product assortment within the store
  • Create merchandising strategies to ensure product sell-thru
  • Exhibit strong interpersonal skills which reflect confidence
  • Service the customer by pre-selecting merchandise for a variety of clients
  • Maintain visual presentation of showroom

Staff profiles in textile and apparel merchandising

Currently under textile and apparel merchandising program there are 12 teaching staff. The details of these staff members with their qualifications are given below in the following tables. In future, the program has a plan to increase the number of staffs and correspondingly their qualification level.

No.

Name

Sex

Qualification

Academic Rank

1

Alene Eyasu

M

M.Sc. in Business Administration

 Lecturer

2

Eyob Minbale Assefa

M

M.Sc. in Fashion Technology

Lecturer

3

Hussien Adem

M

M.Sc. in Business Administration

Lecturer

4

Kumlachew Bitew Teze

M

M.Sc. in Logistics and supply chain management

Lecturer

5

Melkamfre Mulat Azathe

F

M.Sc. in Business Administration

Lecturer

6

Meron Tamiru G/M

F

M.Sc. in Business Administration

Lecturer

7

Mohammed Hasen Yemam

M

M.Sc. in Business management

Lecturer

8

Seid muhammed

M

M.Sc. Cooperating marketing

Asst. Prof.

9

Tensaye Asgaw Mulat

M

M.Sc. in Logistics and supply chain management

Lecturer

10

Lamesgin Aniley

 

B.Sc. in TAM

Asst. Lecturer

11

Selam Wale

F

B.Sc. in TAM

Asst. Lecturer

Contact Person :

Eyob Minbale [Lecturer]

Head of Textile and Apparel Merchandising Department

Ethiopian Institute of Textile and Fashion Technology

Bahir Dar University, Bahir Dar, Ethiopia

Mobile:  +251 920246626

Email: eyomin23@gmail.com

P.O. box: 1037